Do you have a process in place to continuously improve your quick lube business? What areas do you focus on? Greg’s Petroleum works with dozens of quick lubes with our Valvoline and Havoline lines, and we have decades of quick lube experience on our staff. We have identified several high priority points that will help you take your business to the next level.

  1. Implement an ongoing training program. This ensures that your staff continues to improve through targeted training. Providing new technical skills allows more of your staff to provide additional services and increase your ticket average. Developing people skills is important as well, as your people are the face of your business. Lastly, increasing safety and cleanliness knowledge within your team decreases your risk. Please contact Greg’s Petroleum to discuss currently available free training programs.

  2. Prioritize sincerity in how you operate. Every product or service you sell to a customer should have a benefit behind it that delivers real value to the customer. This drives home the importance of training, because employees cannot honestly sell additional services if they do not understand the benefits. Over time, this will build your reputation as a trusted adviser which improves loyalty and retention.

  3. Emphasize excellent communication. Managers, greeters and lube techs should have regular and open communication with one another. This allows ideas and issues to be addressed faster and more efficiently. In addition, clear and concise communication with customers will increase your chances of selling additional services and improve the customer’s perception of your business.

  4. Provide a great customer experience. This starts from the moment the customer drives up to your location. The shop should be clean and it should be clear where the customer should pull in and stop. The greeter should be presentable and welcoming. This sets the stage for a good conversation about everything the customer might need that day and any current promotions. Finally, a tidy and comfortable waiting room will solidify your reputation in the customer’s mind and lead to repeat business.

  5. Reward your people. Managers, greeters and lube techs should all have a financial stake in the success of the business. For example, managers can be rewarded for car counts, ticket average, or overall revenue, greeters can earn more by selling additional services, and lube techs can benefit by delivering faster service or avoiding safety incidents. Greg’s Petroleum offers incentive programs to assist your efforts in these areas.

These are some of the most effective tips that are often discounted or forgotten. If you would like to discuss any of these ideas, please click here to contact Darla Hall, Greg’s Petroleum’s Retail Lubrication Manager. Use the chat function at the bottom-right of this page for quick questions, and click here to subscribe to our blog for a deeper look into these topics and more in the future.